Bachelor of Communication majoring in Web Communication

The Bachelor of Communication majoring in Web Communication combines an exciting mix of web design, digital marketing and strategic communication. Students will learn how to design and develop strategies for web communication campaigns using a range of digital media, including social media, websites, mobile technology, games, video and online news media.

Learn about conveying information and ideas using social media platforms such as Facebook, Instagram, Twitter and YouTube, powerful search engines including the likes of Google and Yahoo and well-designed and written websites and blogs to deliver creatively planned strategic outcomes for organisations.

Students can choose to study double majors to increase their skill sets and expand their employability options. Popular double majors include :
Web Communication and Strategic Communication
Web Communication and Graphic Design
Web Communication and Global Media and Communication

Web Communication Alumni Testimonial

“The web communications
major and its varied units gave
me a dynamic foundation
applicable to many business
areas. Its broad range of
electives from public relations
to web strategy taught me the
value of understanding
different perspectives which I
was able to easily apply in the
workplace, impressing industry
stakeholders and bringing
fresh, modern ideas.”
James Threlfall
Digital Experience Designer
Murdoch University

“The strategic communications
course provided relevant
foundations for tactical decision-making in the ever-evolving field
of marketing. I still apply these
strategies to a diverse range of
clients many years later.”
Sameera Afzaal

Client Partner, Digital Experience, Rare

Double Major options for the Web Communication Major

Double Major– Web Comms/ Journalism

Possible job- Web Content Strategist, Online copy editor, Web Producer Web Producers develop and produce creative and tailored communications content aimed at building a client’s profile across all media

Double Major– Web Comms/ Games Art and Design

Possible job-player support, Community Management, Player support, and Community Managers using strategic communications with a deep understanding of player communities will help game companies communicate, reach more players and earn their confidence and trust. Community management and player support engage players’ experience to guide and cultivate better community relations.

Double Major–Web Comms/ Graphic Design

Possible job- Web Strategy, Web metrics analyst, Social media strategy Digital Strategists use both design and strategic communication skills to better communicate with clients and provide communication, social media, content strategy, search engine optimization and social media services as well as print and digital design skills.

Double Major–Screen/WebComms

Possible job-Web content creators, TV and film production assistants, Web content producers.
Combining film and TV production skills with strategic communications enables graduates to engage in TV commercial campaigns, web content, and multimedia presentations.  Produce creative and innovative screen content, as well as shooting, editing, and distribution to various outputs (Mobile, Broadcast, Web);