In today’s digital era, almost everyone engages with platforms like Facebook, Twitter, or Instagram. However, few individuals or businesses truly understand how to harness the power of social media, public relations, and digital media for effective communication. The Bachelor of Communications in Strategic Communication, Web Communication, Journalism and Global Media at Murdoch University blend creativity, PR, and social media with business know-how and real client work to shape students into future communication innovators.
Client Testimonial
The Royal Life Saving Society WA was fortunate to have a fantastic team from Murdoch University assist us in creating a marketing plan for our First Aid and CPR courses. Understanding the complexities and challenges of the industry we work in, they formulated a communications strategy that included some well-thought-out ideas we’d never considered before. We highly recommend the Murdoch University MESH team and look forward to working with more Murdoch students.
Samantha Vigus – Manager Marketing Communications.
Bachelor of Communication majoring in Strategic Communication
The Bachelor of Communications in Strategic Communication will equip you with the skills to strategically communicate and engage with diverse stakeholders and audiences. You will develop both digital and traditional communication abilities and learn to apply them in various contexts, including public relations. web communication, social media, creative production, and news media. Throughout the course, you will collaborate with real clients on actual campaigns, building a comprehensive skill set for professional communication in the digital age. This includes creating and producing content, managing social media, and developing public relations and communication strategies.
Students can choose to study double majors to increase their skill sets and expand their employability options.
Popular double majors include :
Strategic Communication and Web Communication
Strategic Communication and Graphic Design
Strategic Communication and Global Media and Communication
Strategic Communication Alumni Testimonials
“The Strategic Communications
course provided the ability to
develop skills and the critical
insights necessary to navigate
and adapt to the ever-evolving
media landscape. With
incredible facility support and
invaluable practical experience,
the versatility of the course
content has allowed me to work
across a range of fields
including corporate agency,
television, publishing and
events on an international
scale”
Eamon Holley
Celebrity Producer British GQ,
Vogue, Conde Nast Publications
“The strategic communications
program provided me with the
practical skills and knowledge
to confidently kick start a
rewarding and fulfilling career.“
Lynsey Brady
Specialist Communications & Engagement
Rio Tinto Iron Ore
“Through incredibly supportive lecturers and academics, I was equipped with the skills and confidence to take on
opportunities outside of the classroom. Working alongside real clients on real projects provided me the edge necessary to be competitive to land a dream
graduate marketing role.“
Keely Lambert
Marketing Officer at Cockburn ARC
For more information on Web Communication at Murdoch, visit:
https://www.murdoch.edu.au/study/courses/undergraduate/mj-scc
Enquire online about your study options at Murdoch University, or apply now.